Website Design

A website is crucial for any business, it provides a map and directions to what you are about and what you are selling.

A well-designed website is not necessarily a website with sophisticated features, but one that provides the best User Experience. “

→ 4 Reasons to have a website:

1. It Makes your Business Credible

2. You Can Showcase Your Products and Services

3. A Website Offers a 24/7 Online Presence

4. A Website can Attract New Customers Through Google

My Projects

New Project in progress

A company in New York.

Problem Statement:

The website was not user-friendly and did not have an SEO strategy in place.

Project:

  • Design a new website on WIX.
  • Create and implement an SEO strategy.
  • Create a global Digital Marketing Strategy for the business.

Stabilized Pictures

A photography company in Paris, France.

Problem Statement:

The website was not user-friendly, the pages were cluttered with too much information and visuals, which made it challenging for users to find relevant content quickly and engage with the platform effectively.

Project:

  • Redesign the entire website on WordPress using Divi builder.
  • Improve the SEO strategy.
  • Partnering with the company to develop a new photography project. This part of the project is ongoing.

Marianne Alpha Kappa

A tutoring company in New York.

Problem statement:
Marianne’s Alpha Kappa’s former website was cluttered and not user-friendly. There were no clear categories to highlight the services provided which made it challenging for users to find relevant content quickly. In addition, there was no SEO strategy in place.

Project:

  • Design a new website on WIX.
  • Create and implement an SEO stratgey.
  • Provide a global digital marketing strategy for the business.

WHO SHOULD YOU HIRE TO BUILD YOUR WEBSITE?

A Digital Marketing Consultant, a Web Developer, or both?
Depending on the stage of your business, your budget, your business type, and your goals you might need a different professional.

Digital Marketing Consultant 

VERSUS  

 Web Developer

Z

Digital Marketing Consultant provides

  • Faster website launch: 1 person will handle all the aspects of building the website.
  • Lower website costs due to less expensive engineering resources on top of the web developer fees.
  • Maintenance and web support, but could be handled in-house. Please note: some web expertise is required to ensure the good functioning of the tools.
  • Digital marketing expertise (Marketing strategy, SEO strategy, website content optimization, and other tactics to make your website more visible online).
  • UX/UI skills to create a good user experience.
  • Basic technical skills related to the website software.
Z

Web Designer provides

  • Slower website launch: several departments and persons are involved in the website-building process.
  • Higher website costs but more sophisticated and interactive features are available due to coding skills and higher design skills. 
  • Maintenance and web support: software generally used by a web developer requires advanced tech skills. To handle maintenance and updates, the client will need to rely on a web developer and pay a fee to maintain the website.
  • More technical skills (on the website software, the host, the server, etc.)

Digital Marketing Consultant doesn't provide

  • Sophisticated engineered interactive elements except if the consultant has computer coding skills.
  • Advanced technical skills (software, server, and host).

Web Designer doesn't provide

  • Digital marketing services: SEO strategy, website content optimization, content strategy, etc.
  • Marketing strategy.