Instagram Marketing 

Establishing an Instagram Marketing strategy will help you reach your goals.
It’s important to create a content calendar to schedule in advance your posts to be able to have a consistent feed and quality content.


A NYC Photography school

Skills used in the project

Instagram Marketing | Instagram Marketing Strategy | Digital Marketing  Content Strategy  

The project

I worked as a Sales and Digital Marketing Associate for PhotoUno for a year.

I created and implemented different digital marketing strategies and one of my roles was to create an Instagram marketing strategy to promote the photography school and its services.

My client goals

Develop visibility and maintain social media presence on Instagram.

Below is the Instagram strategy & logistics I created and implemented for PhotoUno Instagram account and some examples of Instagram posts.

I. Instagram Marketing Strategy & Logistics

Instagram Marketing Strategy

The strategy was to promote weekly different photography classes, technical tips, and students’ work.

Instagram Post Logistics

Brainstormed weekly with the team and analyzed data to see which class or service needed a push.

    1. Collected all the photos and created a folder per category
    2. Created all the content and selected the related hashtags
    3. Curated the presentation style: still photo, carousel, video, etc…
    4. Scheduled posts at a strategic day and time  

    II. Examples of Instagram Posts

    Goal of the post:
    Promote an Adobe Lightroom class and learn to edit photos.

    Caption of the post:
    Want to learn the Art of enhancing ? your photos ? ➡️ Lightroom is the tool? ?
    You’ll learn to play with colors, exposure, white balance, cropping & more!
    Next class ? ??coming up on Jan 22nd. To know more go on our website.
    #hashtags related to the class and business.

    Goal of the post:
    Feature weekly a student’s work.

    Caption of the post:

    The winner of the pic of the week is… X @X….. Beautiful photo!!!! Congratulations again ?
    Course: Black&white
    Title: miranda
    Camera & lens: canon eos 5d mark iv 50mm
    Exposure: (ISO, aperture, shutter speed): ISO 640 F2.2 1/100s
    #hashtags related to the class and business

    Goal of the post:
    Feature an event for the school founder

    Caption of the post:

    Join our head instructor, Patricia Burmicky, tonight for a Livestream lecture at B&H Event Space!⁠ ?‍?

    Patricia will cover tips on how to coach your subjects & make them more comfortable in front of your camera.⁠ ?
    ⁠Make sure to register or watch live … Link in Bio⁠
    #hashtags related to the class and business. Photo by @priscilla_j_bee