Instagram Marketing 

Establishing an Instagram Marketing strategy will help you reach your goals.
It’s important to create a content calendar to schedule in advance your posts to be able to have a consistent feed and quality content.


An NYC photographer

Skills used in the project

Instagram Marketing | Instagram Marketing Strategy | Digital Marketing  Content Strategy | Instagram | Photography editing

The project

I worked as a Sales and Digital Marketing Associate and photographer assistant for Patricia Burmicky Photography for 2 years.

I created and implemented different digital marketing strategies and one of my roles was to create an Instagram marketing strategy to promote the photographer services and her photography school.

My client goals

Develop Patricia Burmicky photography Instagram visibility and maintain social media presence.

Below is the Instagram Marketing strategy & logistics I created and implemented for Patricia Burmicky Photography Instagram account and examples of Instagram posts.

I. Instagram Marketing Strategy & Logistics

Instagram Posts strategy

The strategy was to promote weekly different photography classes, technical tips, and students’ work.

Instagram Posts logistics

Brainstormed weekly with the team and analyzed data to see which class or service needed a push

    1. Collected all the photos and created a folder per category
    2. Created all the content and selected the related hashtags
    3. Curated the presentation style: still photo, carousel, video, etc…
    4. Scheduled posts at a strategic day and time  

    II. Examples of Instagram posts 

    Promoting the photographer’s specialties by Telling a Story


    Event Photography
    A Night Gala at Cipriani, Manhattan

    Maternity Photography
    A baby shower in Upper East side Manhattan

    Newborn Photography
    A newborn session at home

    Holidays cards session Photography
    In-studio, at home, or outside family photography session

    Portrait Photography
    A candid kid portrait

    Portrait Photography
    A candid wedding portrait

    Priscilla has assisted me with photography sessions while working at my studio for 2 years. She is highly committed and responsible. She always presented new ideas while brainstorming for our photo sessions.

    Also, a joy to work around when dealing with clients thanks to her great energy, and openness to adapt to our clients needs and expectations.

    She also worked as a photo editor and image enhancement which was key to meet and beat delivery timelines.

    She also brought in new ideas to expand Patricia Burmicky Photography’s list of clients. For this, she created a plan that included: a new brand strategy, and new ways of promoting the studio through Instagram and Facebook.

    I cannot recommend her highly enough.

    Patricia Burmicky

    Patricia Burmicky Photography