Priscilla Bee

Digital Marketing Consultant

Paid Social Media Advertising

Paid Social Media Advertising is a great tool that can help you achieve different goals.

“ Sometimes, organic search is not enough and you need an extra push with paid social advertising to reach a specific audience. “

→ 3 reasons to use Paid Social Media for your business

1. Bring awareness to your business

2. Boost your sales

3. Help you launch new products or services

My Projects

Company

PhotoUno, a photography school in New York

The image represents the logo of the company. It has a smiling face with a camera on the left and the name of the company on the right written in green and grey.

The project

I worked as a Digital Marketing Associate developing digital marketing strategies for the company. One of the digital marketing strategies I implemented was the creation of Facebook and Instagram Ads.

Skills used in the project

Paid Social Media Advertising, Instagram Ads, Facebook Ads,  Content Creation, Keyword Search and Photography.

Company goals

Increase the website conversions for specific photography classes and/or seasonal products by running Facebook and Instagram ads.

Project responsibilities

  • Analyzed the company products and services performances.
  • Brainstormed with my team to select a photography class or seasonal product and/or service that needs help to achieve better results or needs an extra boost during a season.
  • Set the budget for the ad with my CEO to be aligned with the marketing budget of the company.
  • Researched the keywords that will help the ad to rank better.
  • Create a board of ideas and take photos for the ads.
  • Write a list of headlines to test them later when running A/B testing.
  • Writing different versions of the content of the ad.
  • Setting the ad in the Meta system with visuals, and content.

Ad 01 

Instagram & Facebook Paid Social Media ad

Goal: Boost Teen Photography Summer camp

My work:

  • Create the ad content
  • Take photos for ads
  • Source keywords to implement in the ad content
  • Analyze campaign performance and optimize when needed using FB ad manager
  • Test the Ad on different audiences to see which audience was more responsive to retarget them later on if needed

Results: the ad generated new conversions from Facebook and Instagram.

Ad 02 

Instagram & Facebook Paid Social Media ad

Goal: Promote Photography Gift Card for Valentine's day

My work:

  • Create the ad content
  • Source the photo from the photography school
  • Source keywords to implement in the ad content
  • Analyze campaign performance and optimize when needed using FB ad manager
  • Test the Ad on different audiences to see which audience was more responsive to retarget them later on if needed

Results: the ad generated new conversions from Facebook and Instagram

Testimonial

Ad 03 

Instagram & Facebook Paid Social Media ad

Goal: Promote Photography Gift Card for Christmas

My work:

  • Create the ad content
  • Take photos for ads
  • Source keywords to implement in the ad content
  • Analyze campaign performance and optimize when needed using FB ad manager
  • Test the Ad on different audiences to see which audience was more responsive to retarget them later on if needed

Results: the ad generated new conversions from Facebook and Instagram
I had the opportunity to work with Priscilla and was very well impressed as she is responsible and committed to the brands she works with. She is someone you can trust to get things done. The social media campaigns she ran for us were to our entire satisfaction.
Francisco Lyons

Food and Beverage CPG Growth Strategist, Digital Marketing Expert, eCommerce, Entrepreneurship