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WHAT DOES A DIGITAL MARKETING STRATEGIST DO FOR YOU

A digital marketing strategist identifies and implements the most effective strategies to strengthen brand positioning, drive online visibility, increase audience engagement, and support long-term business growth.

INTRODUCTION

About me

I AM A DIGITAL MARKETING STRATEGIST IN NEW YORK

From the South of France to New York, 16 years later, I’m proud to call myself a New Yorker.

I’m a Digital Marketing Strategist who uses a holistic, multi-channel approach to develop and execute end-to-end marketing and digital strategies across brand identity, website optimization, SEO/AEO/GEO, content strategy, and social media.

I work at the intersection of strategy and creativity, helping brands define their positioning, develop content strategies, and guide creative execution across digital channels.

After 6 years of freelancing,  I’m seeking a cross-functional in-house digital marketing role where I can collaborate with a team again and contribute to a company’s long-term growth.

Bilingual

French and English

6 Years

Digital Marketing

Green Card

Holder

MY KEY Strengths

COMMITED

As a Digital Marketing Strategist Consultant, I take on select projects to give each brand my full focus.

In my prior corporate role, I earned dual marketing/digital roles across two companies within the same organization.

ADAPTABLE

I’ve adapted my skills across different industries. I continuously update my digital marketing skills by learning from industry leaders like Neil Patel, Eric Siu, and Chris Do. I am also building my working knowledge of Artificial Intelligence through an AI-focused professional group.

CREATIVE

My creative eye was shaped by years of working with a NYC photographer, sharpening my sense of composition, color, and storytelling.

I am also a street and travel photographer.

MY Story

I was born on an island, lived in different cities, and grew up in the South of France.

As a kid, I imagined living the American Dream and committed to pursuing it.

After graduating, I moved to New York in 2009, and 16 years later, I can proudly call myself a New Yorker.

MY SKILLS

MY DIGITAL MARKETING EXPERTISE

Marketing

Conduct market research, including competitor and industry analysis.

Develop a cohesive brand identity through logo, banner, and infographic design, as well as consistent color palettes and typography.

Define the Unique Value Proposition (UVP) by highlighting key benefits and solutions that differentiate the brand.

Digital Marketing

Develop and execute a digital marketing plan leveraging content marketing, website, SEO/AEO/GEO, and Instagram to engage target audiences, build brand awareness, generate leads, and drive sales.

Website Design

Design responsive, user-friendly websites using WordPress (Divi Builder), Wix, and Squarespace, tailored to deliver an engaging, seamless user experience.

SEO / AEO/ GEO (Search & Answer Optimization)

Develop and execute SEO strategies combining technical optimization, content strategy, and Answer Engine Optimization (AEO and GEO). This includes website audits, competitor and industry analysis, and end-to-end SEO implementation: on-page SEO (keywords, metadata, headers, URL structure, internal linking, and multimedia optimization), off-page SEO (backlink strategy and social signals via LinkedIn and Instagram), and local SEO (Google Business Profile optimization). Focus: improving visibility across both search engines and AI-driven platforms.

Instagram Marketing

Develop and implement Instagram strategies to boost brand visibility and engagement.

Design engaging templates and slides in Canva with quality content.

ARTIFICIAL INTELLIGENCE

Building AI expertise through an AI-focused professional group and workshops, developing skills including web coding and AI implementation techniques.

My  Work

MY DIGITAL MARKETING PORTFOLIO

I have experience working across diverse industries
— including Private Aviation, Photography, Holistic Care, Tutoring, Cinema, and Opera— in both the US and Europe.

​Marketing and Digital Marketing 

PROJECTS

BRANDING – MARKETING – DIGITAL MARKETING – WEBSITE DESIGN – SEO and AEO
CONTENT STRATEGY – INSTAGRAM MARKETING

COMPANIES

TESTIMONIALS

Hezi Badnany, ShemaYah Holistic Health

Priscilla played a crucial role in my company’s rebranding process, and I honestly don’t know how I could have managed without her.

She developed a comprehensive marketing strategy that established a cohesive brand identity across all my online channels. This included designing a logo, creating banners and infographics, and selecting color schemes and fonts to enhance brand recognition.

For the digital marketing strategy, she designed a completely new website, implemented an SEO strategy, and developed a tailored Instagram strategy. She also created custom Instagram slide templates to strengthen our brand identity and effectively convey our message.

The results of her work were evident within the first two weeks! I noticed a significant increase in online visibility and engagement. Thanks to her efforts, I now receive two new clients each day without having to invest extra funds in any sponsored ads.

On a personal level, Priscilla is extremely knowledgeable and responsible. Her work ethic is exceptional—something that is quite rare these days—and it made me feel confident in her abilities every step of the way.

I can wholeheartedly recommend her. Whoever has the opportunity to work with her next is truly fortunate!

Marianne Yayane Verbuyt, Marianne's Alpha Kappa

We are a small tutoring company.
Our website was created in 2013 and it needed some updates and some refreshments.

Priscilla was recommended by a friend and we started to work with her on our project.

We have been impressed by her professionalism. Priscilla is very committed, responsive, and hardworking. All her advice was precious. She was able to guide us. She suggested a couple of possibilities each time and was listening to our wishes.

Priscilla was able to create a user-friendly website that is aligned with our expectations but above all Priscilla was able to advise us on the marketing strategy.

Thanks to the digital marketing support and marketing strategy she implemented, we had new client leads who found us on Google and contacted us for our services.

PROJECTS

INSTAGRAM Marketing

INSTAGRAM MARKETING STRATEGY – CUSTOM DESIGNED INSTAGRAM TEMPLATES – CONTENT STRATEGY 

MY hobbies

Curiosity and creativity fuel everything I do.

I have explored 27 U.S. states and 14 countries, and I am part of an indoor climbing club in Manhattan.

I am also a travel and street photographer who had the opportunity to learn from and work with an award-winning New York portrait photographer. — Passions that reflect my love for discovery and challenge.

It’s a black and white photo showing structure of a building. You can see different views of Manhattan that are framed by the stairs of the building. There are people on certain floors, photographing and talking. Also the photographer Priscilla Bee converted an element on the photo to this original color in order to catch the eye of the viewer. Priscilla Bee took this photo in Manhattan.

Horse with blue eyes. Travel Photography. Wyoming.

The photo shows a road with green high trees on each side of it. At the end of the road you can see blue mountains and above a blue sky with some white clouds. Priscilla Bee took this photo in Yellowstone.

Grand Teton mountains. Travel photography. Wyoming

Horse's Love. Travel Photography. Wyoming

The photo is representing a busy street of Soho. On the first plan of the photo, there are people crossing the street. Some pedestrians are wearing suits, some are wearing casual outfits and other sport clothing. On the second plan, on the background there is a beautiful colored ad for Gucci painted on a building wall. You can also see above the building a water tower. Priscilla Bee took this photo in Soho, New York.

Candid portrait of New Yorkers. Street Photography. Prince Street, nyc

The photo shows a road with green high trees on each side of it. At the end of the road you can see blue mountains and above a blue sky with some white clouds. Priscilla Bee took this photo in Yellowstone.

On the road to the Yellowstone mountains. Travel photography. MONTANA

Contrast between two worlds. Street Photography. Mulberry Street, NYC

It is a black and white close-up photo of a buffalo. It shows very well the texture of the buffalo fur, eye, and horn. Priscilla Bee took this photo in Yellowstone.

Buffalo in the wild. Travel photography. Yellowstone national park, Montana

Black and White Street Photography. Midtown West, Manhattan

It’s a black and white photo showing structure of a building. You can see different views of Manhattan that are framed by the stairs of the building. There are people on certain floors, photographing and talking. Also the photographer Priscilla Bee converted an element on the photo to this original color in order to catch the eye of the viewer. Priscilla Bee took this photo in Manhattan.

Covid lockdown in Manhattan. Street Photography. Midtown West, Manhattan